Blog
Field notes from building AI systems that survive contact with users.
No trend pieces. Just the patterns, measurements, and failure modes we run into while shipping prompt systems and content pipelines.

Writing System Prompts That Hold Up in Production
A system prompt is a contract, not a personality quiz. A layered structure that survives edge cases, model swaps, and six months of feature creep.
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RAG Basics That Actually Move the Needle
Retrieval quality sets the ceiling on answer quality. Chunking, hybrid search, and the reranking step most teams skip.
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Evaluating AI Output Without Fooling Yourself
Vibe checks scale to about ten examples. Build a small eval harness in an afternoon and stop shipping regressions.
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An AI Content Workflow That Doesn't Read Like AI
The generic-draft problem is a process problem. A five-stage pipeline where the model does research and structure, and a human keeps the voice.
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Seven Prompt Patterns Worth Reusing
Persona, rubric, few-shot, decomposition, self-critique, escape hatch, and format lock — with the failure each one repairs.
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